ECODE

ECODE is a scannable QR code clothing brand that is revolutionizing the way people engage with their clothes all while making people smile one code at a time.
2020
Fashion
Seed
Early Launch
Table Location:
D8

ABOUT

The fashion industry is in desperate need of a makeover and it’s clear people are craving something new and fresh. According to the McKinsey report, fashion brands are behind in adapting to shifting consumer needs, naming the most important areas clothing brands need to pay attention to are digitization, innovation, disruption, and sustainability. Additionally, amongst our target demographic of Gen Z, they suffer from the largest number of mental health issues with the highest rates of depression and anxiety than any other generation in history.

MEET THE FOUNDING TEAM

Michelle Lee

CEO & Founder
Undergraduate Student
Marshall School of Business

OTHER FOUNDING MEMBERS

troylabs@usc.edu
Los Angeles, CA
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