Pickle LLC

Pickle is a digital marketplace that connects consumer brands with social media influencers: reducing friction and facilitating transparent communication.
2021
Software
Pre-seed
Product Development
Table Location:
D6

ABOUT

There are 3 main problems occurring in the influencer marketing industry. The first is that time lags are embedded in the process, there are 3 key ones we address with Pickle: gathering creator analytics (which can take days), contracting and redlines (which can take weeks), and invoicing and payments (which can also take days). Middleman fees are also extremely large, industry standard is 20%, but they commonly go above 40%, sometimes reaching upwards of 70% of the entire marketing budget. Finally creator prices are inflated, there is zero price standardization and no data on a creator’s expected ROI, leaving brands blind to whether a creator is a good investment or a waste of time and money.

MEET THE FOUNDING TEAM

Nicholas Hensel

Founder & CEO
Undergraduate Student
Dana and David Dornsife College of Letters, Arts, and Sciences

Devin Martin

CTO
Undergraduate Student
Viterbi School of Engineering

OTHER FOUNDING MEMBERS

troylabs@usc.edu
Los Angeles, CA
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